SPU Manila, ABMC presents award-winning film ‘EDSA’

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By Ma. Anjela Palisoc & Abbiegale Ong

Date: October 1, 2016Posted by: One Paulinian

St. Paul University Manila and the AB Mass Communication program proudly presented the award-winning film “EDSA: May Panahon na Hindi pa Nakamamatay ang EDSA,” which was directed by Mr. Alvin Yapan and produced by Ms. Madonna Sanchez, an SPU Manila Alumna (AB-CA ’81,), on 23 September 2016.

The film was shown to the Paulinian community and to the high school students from Philippine Women’s University, Paco Catholic School, Immaculate Heart of Mary College-Paraňaque, and Manila Science High School.

The film was created in commemoration of the 30th anniversary of the EDSA People Power Revolution. It was set on EDSA, which is known as the busiest road in Metro Manila. with its corners being scenes of crimes. Throughout the film, the reality of EDSA is exposed and portrayed in different aspects of society, economy, and culture of three distinctive classes: the upper class, the middle class, and the lower class.

The film showing started with the opening remarks of Dr. Lourna Tagay, Dean of the College of Arts and Sciences (CAS), followed by the introduction of the film, given by Ms. Gertrude Montenegro, professor of Social Sciences in SPU Manila.

One of the actors in the film is John Manalo, who attended the gala screening of the movie, together with Ms. Madonna Sanchez, who both gave exceptional answers to the audience’s questions during the open forum presided over by Dr. Brian Bantugan, Director of the Research and Innovation Center.

When asked how he would differentiate the film from others, John described EDSA as “different because it did not only show the stories of Filipinos but highlighted the social problems the Philippines is facing, through humor and wit.”

The producer of the film, Ms. Madonna Sanchez, came up with the idea of producing EDSA because of personal reasons. “I was 21 years old when the EDSA Revolution happened. I was at the EDSA Revolution since day one and it felt like, after 30 years, that EDSA Revolution is an unfinished business. I want the younger generation to know and talk about what is the importance of the EDSA Revolution. The movie is for the younger generation. You can say I felt guilty, that is why I was compelled to produce a movie about EDSA,” Ms. Sanchez said.

EDSA won the Best Ensemble, Best Sound Engineering, Best Editing, Best Cinematography, and Best Picture in the World Premieres Film Festival Philippines 2016 in July.